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Strategic consultancy for

multi-dimensional brands.

Some brands are living in black and white and do not yet know it.

I am Alicia Romero Rodriguez, a brand architect, cultural strategist, and luxury brand executive.

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Through Viva Vibrant, I help founders, CEOs, and brands move from black and white to full color, from what they are today

to what they are becoming.

I BRING BACK THE COLOR.

Viva Vibrant helps brands reclaim their authentic voice, amplify their cultural richness, and become multi-dimensional — blending strategic vision with flawless execution to move brands from black-and-white thinking to full-color vibrancy.

AS TRUSTED BY
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“For any brand or private equity firm looking for a fractional CMO who can move at the speed of culture without losing the soul of what you built, she is exactly who you need in the room.”

SUSAN AKKAD

Senior Vice President, The Estée Lauder Companies

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